With offices in London and the South West, we really can be in two places at once, so that's double the reason to see what we can do for you. Big companies, small companies, whatever size you are, a strong identity will always get you noticed. So if you want your business to stand out from the crowd, we'll give you the look you want and the results you're looking for.

BakerSmith is a design agency with a passion for creative design and innovative branding. It's what makes us want to come to work in the morning and means we go home happy at night.

Ideas are at the heart of everything we do and creativity is key. We eat, sleep and breathe ideas until we hit upon a series of solutions that we think suit your needs perfectly. So whatever your business, with a little imagination we can transform the way it looks and create a new identity that will get you noticed.

 We also make it our business to help you reach your customers in whatever way will get the best results. Advertising, packaging, literature and websites are all part of the service. So whatever your design or branding needs at BakerSmith your business really is our business. 

With offices in London and the South West, we're local to you wherever you are. Simply choose the office most convenient to you and see what we can do for your business. We look forward to hearing from you.

LONDON
26 York St London W1U 6PZ
020 7100 7240
london@bakersmith.co.uk

SOUTH WEST
Unit D6 Devon Business Park
Saunders Way Cullompton
Devon EX15 1BS
01884 839025
southwest@bakersmith.co.uk

Jamie Smalley is a Personal Trainer. Based in London the competition in fitness is fierce. Jamie approached BakerSmith for an identity and website that would make him ‘stand out from the crowd'. After creating the identity and business stationery for his business we designed and edited Jamie's website with our Photographer, Johnny Greig, capturing the essence of how Jamie works in pictures.

‘Cheeky Chops' is a new concept in hair and beauty salons for kids (no adults allowed!). BakerSmith's brief was to create a logo that fitted the ‘fun' environment and utilised a child-like drawing. For flexibility, we produced two versions of the logo, the first being for print, and the second for signage and the web.

A beautician approached BakerSmith for a name and identity for her new business. These were to be contemporary and stylish, geared mostly towards trendy young women. ‘Eye Candy' was chosen as a name that would be relevant to her intended market. The identity was developed around an illustration we created using ‘girly' colours and a modern typestyle.

This Wimbledon salon came to BakerSmith for a new name and identity. ‘i.d' best reflected the concept that was most popular among the hairdressers. The overall brand image and marketing materials were developed using some funky, contemporary photography courtesy of Wella. We have since created a first sub-brand, ‘i.d. barber express', demonstrating the flexibility of the original branding.

Nature Express, a retail and spa outlet offering health and beauty in relaxed surroundings, is a new concept for the high street. BakerSmith's brief was to create a stylish, simple and contemporary identity using natural colours throughout the interior. The chosen identity is soon to be applied to a chain of stores across London, and will also appear on the web.

Organic Express was a highly reputable organic catering company. When the two partners split, BakerSmith were contracted to create a corporate identity for the new name, ‘Passion Organic'. We offered a range of concepts – the one chosen strongly conveyed the passion and enthusiasm that drove the business and the company ethos.

Well established in the South West, and with clients throughout the UK, Newton Printers were aware that in the highly competitive print market their company image was letting them down. Previously known as ‘Newton Printers' their business image was out of date and their entire customer base didn't generally know the wide range of services they offer.

 We changed their name to the more succinct ‘Newton Print' and worked with them to create a corporate identity that could stand up against the very stiff competition in the printing industry.

 The identity has been implemented across signage, stationery, literature and direct mail as well as promotional items and calendars. We continue to provide our services to Newton for their regular marketing activity.

Bubbling Well is a greetings card company that asked BakerSmith to create an identity that reflected the name. Once the corporate identity had been completed and approved, we produced business stationery, a leaflet and templates for the reverse of the greetings cards.

CCK is a serious player in the supply of media. BakerSmith were invited to take part in a 4-way creative pitch for the company's re-brand. The chosen concept incorporates a fast-moving image of Central London, combined with a clean typographic logo and strong use of black. This combination is vibrant and modern, reflecting well the industries CCK now serve.

David Murphy is a classical conductor. BakerSmith's brief was to develop a corporate identity for him personally. This needed to be simple and stylish in its approach as well as immediately reflective of what he does. We produced a range of concepts. The chosen one had longevity in its appearance (another important consideration) and worked well both on the web and in print.

Johnny Greig is a photographer with considerable experience in portraits and still life. If you've got it, flaunt it! BakerSmith produced Johnny's identity in a way that showcases his work and talent. The business card acts as an immediate sales tool, with examples of both portraits and still life, and this theme is consistent throughout all his business stationery and advertising.

Shellie Lewis is an international female vocalist working throughout the UK and abroad. She urgently needed to produce packaging for a promotional CD and business cards. BakerSmith commissioned a photographer and stylist to make Shellie over and take studio shots. The chosen image was then selected for use on all Shellie's 2005 promotions, including new business cards and A3 posters.

Special Blend Promotions specialise in organising club nights and events. They urgently needed a business logo to be turned around in one day! The logo had to be trendy, simple and easy to apply to T-shirts, advertising and posters/postcards. BakerSmith swiftly developed a range of simple logo concepts, the client decided, and the artwork was produced and delivered before the day was out!

A&P offer sales training and telemarketing. They needed a flexible corporate image appropriate to both sides of the business. The solution was separate sales literature: BakerSmith designed and wrote the external copy for two folders, one for each of the two service areas. A&P can now use internal templates to create inserts for binding inside, avoiding the further costs of separate printing.

BakerSmith are registered suppliers to southeastern, the London to Kent Rail Network. Working within their Brand Guidelines we regularly produce all different types of collateral for internal and external use, from brochures and invitations through to exhibition stands and newsletters.

Combining the tradition of the City of London with its vibrant present, the annual Women in the City Lunch is a unique occasion, bringing together over 300 like-minded businesswomen to enjoy good food, hear an inspirational speaker, have stimulating conversations, win prizes and have fun! The organizer, Gwen Rhys, approached BakerSmith to create an identity for the event. Following approval of this identity we created the website, programme, menu and invitations.

Metro Languages is a start-up language school. A tight budget necessitated an initial fact-finding meeting to agree company image, client's aspirations and target customers before committing to further expense. BakerSmith then designed a selection of concepts (encompassing ideas for tag lines) for presentation to the client. The chosen identity was developed and business stationery produced.

I had a concept of my business and a vision of the image I wanted to portray, but no idea of how this might translate into a corporate identity. After an initial consultation BakerSmith took care of the whole process of brand creation, from research and concept through visualisation of my corporate image. They came up with a variety of options but gave me always enough time to discuss their ideas and to choose the most appropriate concept without imposing their opinion. I have been consulted at every stage of the process and I'm delighted with the final result. I have no hesitation in recommending BakerSmith to anyone who is looking for a professional yet affordable design service.

Thorsten Mess, Metro Languages

Olivine is an independent capital finance and specialist tax-advisory practice. They approached BakerSmith to create a modern and flexible corporate identity that would work for both companies. We developed a range of concepts, one of which was applied to all business stationery (printed and digital) and software presentations; we also provided the design and content for a web holding page.

We were extremely pleased with the logo and branding created for us by BakerSmith. Their innovative ideas enabled us to create a distinctive and original look.

Vanessa Rush, Olivine

OneSource Information Services is a global information company. BakerSmith were brought in to ensure that the corporate guidelines and image, set down by the US head office, were adhered to in materials produced in and for the UK. Work carried out to date includes leaflets, folders and, more recently, a complete campaign which made full use of our in-house copywriting services.

Shaunsmith+co specialise in helping companies create a customer experience that differentiates their brand and creates customer loyalty. BakerSmith were given initial design concepts for fine-tuning and developing into a corporate identity that would work effectively in print and on the web. We produced a website (design and text) as well as business stationery, literature and presentation tools.

Three years ago, I approached BakerSmith with a scrap of paper and a doodle. Claire and her team transformed this into a brand identity, brochure and website design that have helped us to create real impact within our market, and within an affordable budget. Today, we're still working with BakerSmith for most of our new projects. Loyalty is probably the best endorsement anyone can give!

Credential Letts began as a lettings agency but is now also well established in property management and sales. They commissioned BakerSmith to re-name, re-position and re-brand the business to reflect this expansion. After we had researched the marketplace and the competition, it was decided to shorten the name to ‘Credential', redesign the logo and arrange high-level awareness advertising.

Higrade provide complete hardware solutions for specifiers and contractors. Their brief was for the production of a stylish, contemporary piece of literature to act as an aide memoire and hand-out to their customers. The design was developed around beautiful photographs of their products, using architectural angles as a major design element that anchored the piece.

Property developers, KBL, approached BakerSmith needing sales literature and press advertising for a bespoke new build property to be marketed at £3.75 million. We wrote and produced a 20-page sales brochure to be mailed globally to potential buyers. Our project management expertise was employed in the overseeing of the content, photography and printing.

Eden Harper had experienced real problems with the consistency of their old identity and came to BakerSmith to resolve this issue. Their existing logo had been produced in full colour, which was problematic, particularly when supplying to external agencies and publications. We re-branded Eden Harper, creating a more modern, two colour identity and brand guidelines to accompany it. The identity was rolled out across stationery, signage, boards, advertising and a direct mail campaign for both its offices.

Williams Murray are a property company looking for development opportunities. Their principal work is with investors, vendors and developers, finding property and/or buyers. BakerSmith were briefed to create a contemporary, business-focused identity, distinct from an estate agent's. Our solution was to create a simple one-colour identity for all their business stationery and digital media.

Johnny Greig was born in Ecuador and, during his time at university, holidayed in Egypt and Dubai where his parents were based. These exotic locations inspired an interest in travel photography and the creation of atmospheric images using available light and strong composition. An interest in people photography was developed shooting portraits for school and university magazines. Johnny works for advertising, editorial and corporate clients as well as individuals in the sport and music fields. He undertakes personal projects when he can and his photosynthesis series of flower and plant images has been exhibited around the UK. Johnny is married and lives and works in London.

Colin has worked as a photographer for over 20 years, covering news and features for leading publications and agencies in London before relocating to Devon in 2000. “I have been fortunate to photograph many major events including the Olympics and World Cups. During my career I have developed a wide variety of skills, from food and still life to fashion and portraiture. I currently work for numerous companies in the South West, including Devon Today Magazine, shooting everything from portraits to food and fashion.” Colin's skills have been recently employed shooting brochure and promotional material for Orange Tree Interiors, Dart Marina Hotel and Teignmouth Golf Club. “The diversity of work in Devon and the opportunity to produce top quality images for high profile clients keeps my work fresh and original.”